We’re passionate about better healthcare.

A photo of a surgeon in an operating room sits over a photo of a doctor in her office.

We’re passionate about better healthcare.

A photo of a surgeon in an operating room sits over a photo of a doctor in her office.

How the Story Begins



The healthcare system is broken. Talent is in a massive shortage and the sicker patients become, the more a insurance company profits. What if there was a better option?

After more than a decade living with the dysfunctionality of large health insurance companies, traditional TPA’s, and PBM’s, we “started over.” Hyper-focused on collaborating and attracting national and local leaders, we market a unified platform solution that leverages modern technology and actionable intelligence to improve processes of care and align incentives. Reducing friction to enable a better physician-patient experience and improving outcomes is central to everything we do.

Quote Icon

Self-insured employers, employees, and physicians don’t have to accept the status quo. Discover what thinking differently combined with better technology and the best local and engaged physicians can do to improve the experience and lower the cost for everyone.
– LARRY HIGHTOWER, CEO

After more than a decade living with the dysfunctionality of large health insurance companies, traditional TPA’s, and PBM’s, we “started over.” Hyper-focused on collaborating and attracting national and local leaders, we market a unified platform solution that leverages modern technology and actionable intelligence to improve processes of care and align incentives. Reducing friction to enable a better physician-patient experience and improving outcomes is central to everything we do.

Quote Icon

Self-insured employers, employees, and physicians don’t have to accept the status quo. Discover what thinking differently combined with better technology and the best local and engaged physicians can do to improve the experience and lower the cost for everyone.
– LARRY HIGHTOWER, CEO

Our Approach

Say goodbye to dated healthcare systems as you know it.

At Vxtra, we collaborate with local doctors who care.

Meet the Team



Our executive team brings together over 30 years of experience in the healthcare industry. We’re passionate about bringing together the best physicians and providing the best healthcare out there.

Larry Hightower

Co-Founder Chief Executive Officer

Jason Hager​

Executive Vice President
Chief Operating Officer

Pete Murphy

Executive Vice President

Chief Information Officer

Da
Danielle Belding-Smith

Chief Development Officer

Mike Orth

Senior Vice President

Product

Bethnie McDonald​

Chief Marketing Officer

Jerry Quinn

Chief Administrative Officer

Ted Williams

Vice President

Network Development

Brett Hightower Headshot
Bret Hightower

Vice President

Business Development

Tino Valentino

Chief Financial Officer

Care Management



Dr. Bob Di Loreto Headshot
Bob Di Loreto, MD

Chief Medical Informatics Officer
Director

John Brown, MD

Executive Vice President

Chief Medical Officer

Cindi Goddard Headshot
Cindi Goddard, RN

Senior Vice President
Population Health & Value-Based Care Solutions

Carol Golas headshot
Carol Golas, RN

Executive Director
Operational Excellence, VxtraCare

Corporate Advisors



Brian Coffey Headshot
Brian Coffey

Co-Founder

Chief Technology Advisor

Ryan Whitney Headshot
Ryan Whitney, MD

Co-Founder
Medical Affairs

Paul Pender Headshot
Paul Pender, MD

Clinical Communications Advisor

David Cane Headshot
David Cane​

Shared Savings Hospital Contracts